SESHA 2007 Symposium - Abstract

How sustainability drivers are shifting the business landscape and the five business questions you need to be able to ask your CXO

Friend, Gil
(Natural Logic)

Malcom Gladwell wrote "The Tipping Point" in 2000, and now sustainability tipping points seem to be everywhere -- from GE's Ecomagination to Wal-Mart's deep supply chain drive, from Goldman Sach's $1b clean tech commitment of 2005 to Bank of America's $20b commitment in March 2007. And then there's the US Climate Action Partnership. What does this mean for the business landscape your company is navigating? What impacts -- positive as well as negative -- might these changes hold in store for your company? What new _strategic_ roles can EHS play, in a world where environmental regulations matter less, and environmental markets matter more?And what are the five key questions that you need to be able to ask your CXO -- and that they need to be able to answer?

[abstract as .pdf]